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Apple's retail origins were far less glossy than today's glass shrines known as Apple Stores. If a dealer wanted to sell an Apple II in 1978, the fledgling computer company provided a 4-foot-by-5-foot acrylic sign in a metal frame. On the face was a rainbow Apple logo over the words "apple computer." No capital letters. […] (via Cult of Mac - Tech and culture through an Apple lens)
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